LEARN ABOUT WATER WOOD MODELS

Career Criminal (CC) SMS

The Career Criminal offers a larger package that features three treble hooks and walks exceptionally smoothly. In fact, it may be the easiest-walking topwater ever made. That agility and versatility comes as the result of hundreds of hours of testing and countless prototypes, all of which leads to incredible balance. A big part of that results from the use of premium Marupá Pedra wood from the Amazon, which is exceptionally consistent. It also enables you to cast longer distances with smooth touchdowns, the better to approach spooky fish. Whether you want to take it slow and work the lure with long, sweeping glides, or burn it quickly across the surface, this lure will not blow out or fail to return to its axis. Furthermore, with a deeper cupped lip than much of the competition, it can be made to spit copious amounts of water, making it the ultimate tournament tool for covering ground and calling fish from a distance.

Also available in a smaller version Smooth Criminal.

CC SMS Specifications

Built out of Marupá Pedra wood from the Amazon Rainforest.
Weight 0.8 oz.
Length 4.7".
304 Stainless Steel wire.
Premium Treble Hooks and Split Rings.

SATIN MATTE FINISH (SMS) BAITS:

We make many Water Wood crankbaits in both a high-gloss finish and a Satin Matte (SMS). Both have their applications, but we’re repeatedly asked about how we developed the SMS concept, and when it’s at its best. Those of you old enough to remember when cranking was its heyday on Carolina lakes like High Rock, Gaston and Buggs Island may recall that some of the old-time crankers would leave their plugs on the dashboards of their tow vehicles. You may have assumed that the goal was to fade the paint, and that might have been one benefit of the process, but the real goal was to take away the shine.

With a matte finish, like those old-school crankbaits, lures have a more natural, more discreet appearance in the water. A bluegill, bass or blue marlin above the surface may “light up” with color, and has a protective coat of mucus, but under the water they tend to be less gaudy. When fish are ultra-wary, that’s when the matte finishes come into play.

Don’t worry, the process by which we paint the matte finishes makes them remarkably strong and extra-durable. You can bang them into just about anything and they’ll maintain their appearance.

LEARN ABOUT WATER WOOD MODELS

Career Criminal (CC) SMS

SATIN MATTE FINISH (SMS) BAITS:

CAREER CRIMINAL SMS COLORS:

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